Behind every successful brand is a strong strategy. It’s the foundation that defines who you are, what you stand for, and how you connect with your audience. At PEP, we develop brand strategies that give businesses clarity, focus, and direction — ensuring every design, message, and experience is rooted in purpose.

Capabilities:

Brand Assessment

Brand Positioning & Value Proposition

Brand Architecture (new, sub, and umbrella brands)

Brand Narrative & Messaging Framework

Branding Workshops

Marketing Strategy Roadmaps

Our Process

Discovery & Research

We begin with in-depth research into your market, competitors, and audience. Through workshops, interviews, and analysis, we uncover insights that shape your brand’s positioning and opportunities for growth.

Defining Purpose & Positioning

We clarify your brand’s purpose, values, and promise, and articulate how you stand apart in the market. This positioning becomes the cornerstone for all communication and design decisions.

Messaging & Identity Framework

We translate strategy into practical tools: tone of voice, messaging pillars, and personality traits. These elements guide how your brand speaks and behaves across all channels.

Brand Architecture & Roadmap

For businesses with multiple products or services, we build a clear architecture — defining the relationships between brands, sub-brands, or umbrella brands. Finally, we create a roadmap that outlines how the strategy will be implemented and evolved.

Related work:

Building a brand is more than designing a logo — it’s about creating a strategic identity system that shapes perception, builds trust, and supports long-term growth. Whether you need a new brand from scratch, a sub-brand within an existing portfolio, or an umbrella brand to unify multiple products and services, we ensure every identity is rooted in strategy and designed for impact.

At PEP, we help businesses create brand architectures that are clear, distinctive, and scalable. Our work ensures new brands stand strong, sub-brands balance individuality with alignment, and umbrella brands provide a cohesive framework for growth.

Capabilities:

Brand Naming & Tagline Development

Visual Identity System (logo, colors, typography, applications)

Verbal Identity (tone of voice, messaging pillars, mottos)

Brand Guidelines (visual + verbal standards)

Brand Toolkits & Playbooks (ready-to-use assets and templates)

Employer Branding Framework (internal brand communication)

Our Process

Brand Strategy

We begin with in-depth research and strategic definition. By analyzing your market, competitors, audiences, and trends, we clarify positioning, values, and personality. Whether you need a standalone brand, a sub-brand, or an umbrella brand, this strategic foundation sets the direction and defines the best fit for your goals.

Creative Strategy

We turn brand strategy into creative direction. From naming and messaging to tone of voice and storytelling, we set the framework for how the brand will be expressed across touchpoints — ensuring emotional connection and clear differentiation.

Identity Development

With strategy and creative direction in place, we design the visual identity: logo, color palette, typography, and visual language. For sub-brands, we ensure harmony with the parent brand. For umbrella brands, we create flexible systems that unify a diverse portfolio under one coherent identity.

Applications & Rollout

We bring the brand to life across every touchpoint — packaging, digital platforms, presentations, campaigns, and environments. We also develop brand guidelines to ensure consistency, scalability, and easy adoption across teams and markets.

Related work:

Your packaging is more than a container — it’s a strategic brand touchpoint. It’s the first impression on shelf, the silent storyteller in a consumer’s hand, and the bridge between your brand promise and the customer experience.

At PEP, we design packaging that looks beautiful, communicates your brand’s values, stands out from competitors, and inspires purchase decisions.

Capabilities:

Shelf & Competitor Analysis

Concept Development & Creative Direction

Packaging Architecture & Hierarchy

Design Execution & SKU Adaptations

Print & Production Consultancy

3D Creation

Our Process

Brand & Market Assessment

Every great design starts with strategy. We dive deep into your brand positioning, target audience, and market landscape to uncover the insights that shape your packaging. This ensures that every design decision is grounded in business objectives, not just aesthetics.

Creative Strategy

We translate brand strategy into a clear creative direction. From defining the big idea to setting the tone, style, and messaging hierarchy, our creative strategy ensures your packaging resonates emotionally and stands out on shelf.

Design Development

With strategy as our foundation, we craft visual identities, structures, and graphics that bring your brand to life. Color, typography, imagery, and claims are carefully orchestrated to balance beauty, clarity, and shelf impact.

Refinement & Production

We refine the chosen direction into final artwork, ensuring technical precision for print and production. Our team manages die-lines, materials, finishes, and compliance requirements so that your packaging is as functional as it is engaging.

Related work:

Sometimes, a brand doesn’t need a full identity overhaul — it needs a strategic creative solution to address a specific challenge. These one-off projects can be powerful opportunities to solve problems, spark engagement, and deliver quick but lasting impact.

At PEP, we provide tailored creative solutions that are rooted in strategy and executed with precision. Whether the goal is to clarify communication, refresh a touchpoint, or enhance the customer experience, we deliver designs that make a measurable difference.

Capabilities:

Art Direction & Concept Development

Editorial & Layout Design

Branded Environments & Experience Design

Campaign Ideation & Creative Storytelling

3D Modeling & Visualization

AI-Powered Image Creation

Motion Graphics & Animation

Photography, Styling & Production

Our Process

Understanding the Challenge

We begin by identifying the client’s immediate need and the broader business context. This ensures that even one-shot projects are guided by strategy and aligned with long-term goals.

Creative Strategy

We define the concept, tone, and design direction that will solve the problem effectively. This step translates strategic insight into a creative plan that is both practical and impactful.

Design & Development

With a clear creative strategy in place, we design targeted solutions — visuals, layouts, messaging, and experiences crafted to address the challenge directly and effectively.

Delivery & Implementation

We refine and finalize the creative output for real-world use, ensuring technical accuracy and seamless integration with existing brand materials.

Related Work

Some brands need more than project-based support — they need a dedicated creative partner who works hand-in-hand with their team. At PEP, we act as an extension of your marketing department, providing continuous design expertise and strategic guidance across every touchpoint of your brand.

From communication design to packaging, campaigns to content, we manage the full spectrum of brand expression. This partnership model ensures consistency, agility, and creativity at every step — so your team can focus on growth while we take care of the design.

Capabilities:

Integrated Design Support across all brand touchpoints

Ongoing Collaboration with Marketing Teams

Packaging, Communication, and Report Design

Campaign & Content Development

Visual Identity Implementation & Adaptation

File Management, Archiving & Image Library Maintenance

Continuous Creative Consultation & Strategic Guidance

Our Process

Strategic Alignment

We start by immersing ourselves in your brand, market, and goals. This strategic alignment ensures that all creative outputs are not just visually strong but also grounded in business objectives.

Integrated Collaboration

We work as part of your team — attending briefings, collaborating with marketing, and staying close to day-to-day needs. This seamless integration allows us to respond quickly and proactively to evolving priorities.

Creative Solutions Across the Board

From packaging and visual identity to communication materials, campaigns, and presentations, we provide end-to-end creative support. Our role is to ensure your brand stays consistent, distinctive, and engaging across all channels.

Continuous Support & Evolution

As your full-time partner, we don’t stop at delivery. We refine, adapt, and evolve design solutions as your brand grows — ensuring long-term consistency while staying fresh and relevant.

Archiving & Brand Memory We maintain a structured archive of all creative work — from image libraries to production files. This ensures your brand assets are always accessible, organized, and ready to use for years to come, giving your team peace of mind and saving valuable time.

Related Work:

A well-designed report is a powerful brand asset. It goes beyond sharing information — it is an opportunity to inform and inspire while expressing your brand’s vision and communicates the value of your brand to stakeholders year after year.

At PEP, we design reports that merge clarity, creativity, and strategy. Complex data is transformed into compelling narratives and engaging visuals that build trust, showcase achievements, and highlight your brand’s long-term impact.

Capabilities:

Concept Development & Creative Direction

Layout & Information Design

Print & Production Consultancy

Vendor Coordination

Our Process

Strategic Foundation

We begin by identifying the purpose, audience, and key messages. This strategic groundwork ensures your report communicates with precision and aligns with broader business goals.

Content & Creative Strategy

We translate insights into a creative direction — defining tone, structure, and design language. This step ensures consistency across annual, sustainability, or strategic reports while making each publication unique to its message.

Design Development

Our team creates layouts, infographics, charts, and imagery that make complex information accessible and engaging. Visual storytelling transforms data into an experience that is both credible and memorable.

Refinement & Production

We polish every detail for accuracy and readability, ensuring excellence in both print and digital formats. From regulatory compliance to interactive design, we manage the full production process end-to-end.

Related Work: