dentgroup & dentgroup kids
We have crafted a fresh brand identity for DentGroup, Turkey's rapidly expanding dentistry chain. With a youthful and innovative team, our aim was to mirror these qualities in the brand identity. We fashioned a distinctive symbol using the letters 'd' and 'g,' strategically placing it at the end of the brand name to resemble a registration sign.
The overarching concept behind the brand is "impact." DentGroup leaves a lasting impact on patients, students, doctors, and the industry as a whole. Our brand identity incorporates circles and gradients to visually convey this impactful image.
Project Expertise
Strategy and concept development
Logo re-design
Branding
In terms of color, we opted for a sophisticated grey palette, consciously differentiating ourselves from competitors who typically lean towards a blue color scheme.
We have also redesigned the sub-brand DentGroupKids, a specialized dentist office catering to children aged 0-12 years. The redesign incorporates a playful and vibrant color scheme and icon set that aligns with the upbeat vibe of the overall brand.
Last year, we knocked on our old friend's door again to shake up the industry together once more. PEP team didn't disappoint, delivering impressive results again. In 2023, we rocked the industry together once more! Thank you for being there...
Cihan Çapan
Founder & Board Member of
DentGroup Clinics
