Mr. No packaging design
Problem:
Dardanel’s Mr. No sandwiches needed a packaging redesign to stand out in a highly competitive market. The existing packaging lacked the visual impact necessary to capture customers' attention on crowded shelves, making it difficult for consumers to quickly identify the product.
Solution:
PEP developed a bold and vibrant packaging design for Mr. No sandwiches, focusing on maximizing shelf visibility. By employing strong color coding and high-contrast elements, the design ensures immediate recognition. The new packaging enhances the brand's identity while making it easier for customers to spot their favorite sandwich from a distance.
This visually striking design solves the problem of shelf invisibility, positioning Mr. No sandwiches as not only a convenient and delicious choice but also impossible to miss.
Project Expertise
Packaging design
Photo-shoot
The agency created a packaging design for the "Classic" series centered around the triangle as the key visual element. By integrating this geometric shape prominently into the design, they reinforced the triangular structure of the sandwiches, creating a strong, memorable connection between the product’s form and its packaging.
This design not only enhances brand consistency but also makes the "Classic" series instantly recognizable, allowing customers to associate the iconic shape with quality and tradition.
PEP developed tailored packaging designs for the Vienna bread tuna sandwich and the ham croissant. For the Vienna bread tuna sandwich, the design emphasized sophistication with refined color palettes and subtle visual cues, echoing the premium nature of the Vienna bread.
For the ham croissant, the agency incorporated soft, pink tones and a hand made illustration that evoke the buttery richness of the product.
PEP designed hummus sandwich packaging, featuring vibrant depictions of key ingredients like chickpeas, olive oil, and herbs. This hand-drawn, artisanal style not only highlights the natural, wholesome qualities of the product but also sets it apart from the rest of the sandwich range.
By using this bespoke illustration, the packaging effectively conveys the freshness and authenticity of the hummus sandwich, creating a visual connection to its Mediterranean origins. The design balances originality with brand consistency, making the product both visually appealing and unmistakably part of the Mr. No family.
Illustration by: Damla Akdere
About Mr. NO
Mr. NO is dedicated to delivering fresh, clean-label food options for modern lifestyles. With a commitment to quality, the brand combines its uniquely soft bread—crafted in-house using a proprietary recipe—with premium ingredients to create a diverse range of products. From classic and gourmet sandwiches to fit and fresh varieties, as well as healthy snacks like pita chips and mezes, Mr. NO ensures that every item is both delicious and convenient. Whether you're at the office, school, on the road, or on vacation, Mr. NO provides practical meal solutions that don't compromise on taste or health.
Backed by the assurance of Dardanel, Mr. NO emphasizes transparency and trust in its offerings. The brand's focus on using natural, high-quality ingredients without harmful additives aligns with its mission to promote healthier eating habits. By rejecting artificial components and embracing wholesome nutrition, Mr. NO stands out as a reliable choice for those seeking convenient yet nutritious food options.