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Dardanel Fish Soup
Dardanel's fish soups are positioned alongside other soup varieties on supermarket shelves. It was imperative for us to ensure that customers could readily discern the fish content in these soups.
As a solution, we strategically incorporated a highly visible fish icon to effectively communicate the distinctive nature of these products. The outcome is a clear and unmistakable indication of the inclusion of fish in our fish soups.
Project Expertise
Packaging design
Product photography was created
by Studio Cuccina.
PEP is a team who connect consumer insight with market and trade environment to deliver competitive packaging designs for our products. They have an easy going attitude, listen well and always gives priority to customer needs.
Yüce Kaner Atalay
Dardanel Marketing and Corporate Communications Director
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