Destereci Fırını branding design
In reimagining the identity of Destereci Fırını, a bakery with over 70 years of history, we aimed to seamlessly blend tradition with contemporary elegance. Our focus on brand building and a robust strategy was pivotal in crafting a new logo and branding design.
The challenge lay in preserving the vintage charm while infusing a fresh, sophisticated look. The result is a visual masterpiece that pays homage to the bakery's heritage while appealing to a modern audience.
Our approach went beyond aesthetics, encompassing a strategic brand-building initiative. Every design element, from color palette to symbolism, was meticulously chosen to communicate a unified message of quality, tradition, and innovation.
Project Expertise
Logo design
Print material
Packaging design
Menu design
In-store branding and printed materials
Social media communications
Destereci Fırını's new visual identity is more than a design upgrade; it's an investment in a strong brand future. It not only captures the essence of the bakery's timeless appeal but also strategically positions it for continued success in the evolving culinary landscape.
Hand-made illustration of Tekirdağ, home town of the brand.
The illustration was made using many old postcards from the town museum.
Illustrator: Ferit Güleç
We created stunning imagery for the brand, the image style is fresh, natural but with lots of contrast lighting.
Photography Studio: Studio Cuccina
We also worked on brand name creation and logo design for CHO 1948, artisan chocolate sub-brand of Destereci Fırını. CHO takes its name from the first letters of the word “chocolate”, conveying the “expert and down-to-earth” feel of the brand.
